Journalism: Tools for Journalists 

Includes industry and marketing reports.

NYU subscription resources that contain statistics related to marketing--demographics, lifestyle, etc.

Statistics cost a lot to collect. Who cares enough about the information to collect it? Some of the most common groups who collect statistics are the government, marketers, and associations.

Because statistics take time and money to collect, the most recent statistic that you are likely to find may be a few years old.

Finding statistics can sometimes be an exercise in detective work. Always look at the source of the statistic. If you read an article and it sites a source, consult that source. They may have additional statistics that weren't referenced in the article.

As with all information, you should evaluate the source providing the statistic. Are they biased? Is the group or website reliable? Do they cite the source of the statistic?

Be sure to pay close attention to any information provided surrounding how the statistic was collected, etc. You don't want to misrepresent the statistic in an article.

Published yearly, it provides statistics from government agencies and associations. A great starting place for any statistic.

Provides a topical directory of statistics, linking you to the government agency which collects those statistics.

Source for population, housing, economic and geographic data from Census 2000, the 1990 Decennial Census, the 1997 and 2002 ...

Search across government and association publications for statistics.

This NYU Libraries database allows you to search for data and statistical sources by subject area.